10 Commandments of Successful and Competitive Brand

From Thomas Gad “4-D Branding”

1. Brand with a future is created in a person's mind

2. Brand with a future must stand for something, be different (not neceserally to pleasing everybody)

3. Brand with a future is involving like a dear friend.

4. Brand with a future is always regarded as the company's most valuable asset.

5. Brand with a future is used by management to drive the company.

6. Brand with a future is crystal clear about its role in the marketplace.

7. Brand with a future encourages creativity, not least among its customer.

8. Brand with a future enjoys alliance with other brands

9. Brand with a future is best protected by itself (rather than by trademark laws)

10. Brand with a future is a vehicle for the transfer of values ( it is a vehicle to transfer from one product to the derivatives or called as a line extension)